Put SMEs in the right place in your content marketing system
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Is it a good idea to have your subject matter experts write some of your marketing content? Or is there a better way?
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Create effective B2B marketing content by first thinking of your audience
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B2B clients are people, first and foremost. That means they want content they can tell was prepared with them in mind. That’s where thinking of your audience comes in.
Read MoreWhat's involved in common B2B copywriting projects: case studies, white papers, email marketing, brochures & web text
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Ever wonder what you get when you hire a copywriter to write a case study, white paper or email marketing campaign? Wonder no more!
Read MoreSuccessful business blogging, part 5: 3 ways to get your blog content written consistently
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There are 3 ways to get your business blog content written and they can all work. Keep reading to see which system would work best for your business...
Read MoreSuccessful business blogging, part 4: use a style guide to keep your business voice consistent
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A blog style guide is a simple document that outlines the formatting, tone and content guidelines for your blog (or other publication). Use one to make your business voice consistent. Here's how...
Read MoreSuccessful business blogging, part 3: one plan to rule them all
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In business blogging, there's a line between order and chaos. Using a blog editorial calendar is one practical way to stay on the right side of the line. Get yours FREE today!
Read MoreSuccessful business blogging, part 2: think of your audience
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To create a successful business blog, you have to keep your audience in mind. Here are 5 ways to come up with blog ideas that your audience will appreciate.
Read MoreSuccessful business blogging, part 1: useful or funny decision tree
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Business blogs get off track easily. Not from maliciousness or apathy, more likely because of overwhelm, inconsistency, being in a hurry and possibly being afraid of having nothing to say. Use the funny-or-useful decision-making shortcut to keep your business blog on track.
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