Book chapters

Articles


Ghostwritten article and newsletter topics

As ghostwriter-client relationships and work are confidential, there’s lots of stuff I can’t share here. However, some clients have given me permission to share work on a 1:1 basis, if necessary. In these cases, samples are available by request only.

Topics I’ve written about for executives and business leaders include:

  • Insurance, estate planning (including beneficiary designation), shareholder agreements, succession planning, drug coverage in group benefits plans, broker commissions and health and wellness spending accounts.

  • Group benefits for small businesses and non-profits, including recruiting, why automatic opt-in is best and trends and statistics in employee benefits.

  • Recruitment marketing, seasonal recruiting, igniting employee engagement.

  • Coaching and professional development, including confidence, soft skills, communication, sponsoring and mentoring, setting expectations and authenticity. (And actually, I ghostwrote a whole book for an executive coach about how to thrive at home and work, yet to be published.)

  • Stress, burnout and flagging mental health at work.

White papers

  • Flexible Spending Accounts: What They Are and Why They’re Essential for Small Business Benefits Programs [BeniPlus, sample available by request]

  • Save Money and Reduce Liability Associated with Your Company’s Retirement Plan: A White Paper for Small and Midsize Business CEOs and Legal Counsel on Navigating the Challenges of ERISA Compliance, Fiduciary Liability, and Using Multiple Vendors to Administer a 401(k) Plan. [First Bank & Trust, sample available by request]

  • Digital twins solutions [Tech client, sample available by request]

Case studies

Project summary: Benefits

Project summaries: Encryption & tech

Here are some content marketing projects I’ve done related to technology, encryption and cybersecurity. These projects may seem out of left field compared to my other specializations but I enjoy writing about B2B tech needs for privacy and security. As my friend said when we left the Citizen Four screening, “Just when you think you’re too paranoid, you realize you’re not paranoid enough.”

There are ghostwritten articles that I have permission to share with prospects during exploratory conversations, not publish here. Topics include encryption in healthcare, financial services and shipping, digital trust, digital transformation, the importance of cybersecurity education for staff, insider threats, marketing compliance, keeping electronic healthcare records safe and cloud computing.

I worked with the Brand Content and Editorial Strategy team to ensure that sales and marketing materials adhered to brand guidelines including style, tone, reader-friendliness, trademark use and grammar. This project included minor revisions, major re-writes and writing new collateral. My contribution included reviewing and improving more than 63,000 words worth of B2B marketing content.

 
“Andrea took the time to understand my business and the story behind the writing. With good collaboration we achieved a solid piece of writing that I can use as an effective business development tool. My advice is to put in the effort for good writing – and that starts with working with Andrea.”
— Roger Thorpe, President, Thorpe Benefits
 
“Andrea is a consummate professional with an extreme attention to detail. She is a pleasure to work with, bringing energy, enthusiasm and a sense of humor to all her assignments.

Andrea’s writing demonstrates an excellence in understanding both content and context, with an ability to translate technical concepts into both long and short form, easy to understand content.”
— Robin Lane, Brand Content and Editorial Strategy Senior Manager, OpenText

Want to know more about how I can help you?

Contact me today to have a no-obligation chat about your next thought leadership content marketing project.